Top-Tier Media Placement

Where You Spread Your Message Matters

What Is Media Placement?

At the Bender Group, we focus on earned media via unpaid third-party endorsements from media professionals. Essentially, we use our vast network of influential media outlet partnerships and contacts to spread your message.

Bender specifically focuses on securing earned, top-tier media placement across multiple channels via press releases, television appearances and mentions, radio or podcast interviews, and print or digital publication articles and features. Whether you have breaking news about your company or want to promote a special event to your target audience, our media placement services are sure to get you noticed.

Media Placement for Your Industry

Bender has helped clients launch, build awareness, promote services, and enhance the profile of their brand across a wide range of industries, including:

Experienced, Smart, Creative, and Results-Oriented

Media Placement Services

Television

From interviews to live demonstrations and everything in between, Bender’s TV media placement services enhance visibility and build awareness.

Print Media

Bender’s print publication placement spreads your message to large, targeted audiences, whether it’s in a trade magazine or through a nationally recognized publisher.

Online Magazine on Tablet, Laptop, and Phone

Online Publications

As the world continues to shift toward digital media, Bender’s top-tier online publication placement services ensure you’re featured on sites and blogs that match your demographics.

Radio and Podcast

An interview on a top-tier radio show or podcast episode is just one way Bender leverages the power of messaging over the airwaves to help you reach your branding objectives.

Why Is Top Tier Media Important?

The Bender team knows having something to say is just as important as where you say it. That’s why we focus our media placement services on the most prominent outlets. Top-tier media outlets are those with broad reach, high circulation, significant viewership, recognizable brand names, domain authority, and particular relevance within an industry. Landing your brand, product, or services with these types of media outlets ensures your message reaches and influences as many targets in your demographic as possible.

Woman Sitting in Outdoor Chair Looking at Magazine

Mike & Ike Case Study:
Despite being a well-known candy, Mike & Ike struggled to stand out amongst the clutter of their industry, so they reached out to Bender. We created a campaign called “The Split,” which humanized the brand by creating a split between them. The PR campaign launched with an article in the New York Times, followed by robust coverage in national TV outlets including Anderson 360, The Daily Show With Jon Stewart, CBS’s The Early Show, and many more.
Freshpet Case Study:
Freshpet invented the first refrigerated pet food to hit the market. This required them to create a “Freshpet Fridge” and innovate a category of pet health and wellness. Bender launched their Freshpet Challenge campaign that garnered unprecedented top-tier media placement, including The Wall Street Journal, The Today Show, and The New York Times.
Jarlsberg Case Study:
Most consumers thought of Jarlsberg as a brand of cheese, not a type of cheese, which it is. Bender consulted with them to develop a consumer and media education campaign focused on their original recipe created in Norway. Coverage about Jarlsberg flooded top-tier media outlets, including The New York Times, Forbes, Good Housekeeping, Family Circle, Live with Kelly Rippa, CBS’s The Early Show, and many more.

Take Control of Your Message

You have something to say, and we’d love to help you get the word out. Submit your information to open the line of communication today.

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Top-Tier Media Placement

What Is Media Placement?

Media Placement for Your Industry

Media Placement Services

Television

Print Media

Online Publications

Radio and Podcast

Why Is Top Tier Media Important?

Mike & Ike Case Study:

Freshpet Case Study:

Jarlsberg Case Study:

Take Control of Your Message

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What We Do

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