Blog

Insights, strategies, and case studies on modern public relations — covering media relations, brand positioning, campaign strategy, and measurable PR performance.

For a foundational overview of how these elements work together, explore our guide to structuring a modern PR strategy.

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In-House vs Agency PR: Cost Considerations

Buying PR Services

Learn what typically happens in the first 90 days of a PR engagement, from onboarding and messaging to outreach and early media momentum.

pr firm executives discussing 90-day plan in agency off

What Clients Should Expect in the First 90 Days

Buying PR Services

Learn what typically happens in the first 90 days of a PR engagement, from onboarding and messaging to outreach and early media momentum.

pr firm strategist shaking hands with new client at agency office

Red Flags When Hiring a PR Firm

Buying PR Services

Learn the key red flags to watch for when hiring a PR firm, from unrealistic guarantees to unclear scope, strategy, and reporting practices.

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PR Pricing Models Explained

Buying PR Services

Learn the different PR pricing models, including retainers, project-based work, hourly billing, and hybrid structures, and how they impact agency engagements.

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What PR Retainers Actually Cover

Buying PR Services

Understand what PR retainers typically include, from media outreach and strategy to reporting, content development, and ongoing communication.

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How to Choose the Right PR Agency for Your Brand

Buying PR Services

Learn how to choose the right PR agency by evaluating goals, specialization, media approach, and alignment with your brand’s communication needs.

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Authority vs Visibility: What Brands Confuse

Thought Leadership & Authority Building

Learn the difference between authority and visibility in PR, and why confusing the two can limit credibility and long-term brand positioning.

Earned Media as a Thought Leadership Engine

Thought Leadership & Authority Building

Explore how earned media supports thought leadership by reinforcing credibility, expanding reach, and enabling consistent participation in industry conversations.