Key Message Points
Stand Out in a World Trying To Fit In
What Is a Key Message Strategy?
At the most basic level, a key message strategy is choosing how and what you want to say in a PR campaign. But developing key messages is anything but basic. Everything you say and do sends a message to the public and your target audience. Working with the Bender Group allows you to amplify your critical talking points to stand out in a noisy space. We do this by fitting your key communication points around a strategic messaging framework that aligns with your campaign objectives.
Since 1995, We’ve Excelled At
Developing Key Messages
Despite how quickly marketing and PR trends and strategies evolve, they always focus on one thing—creating key messages. Bender’s experience and expertise in developing brand messaging strategies play a vital role in delivering your talking points to your audience and the market as a whole.
Strategic Messaging Framework
Are you trying to make an emotional connection with your target audience? Is your key message a unique selling proposition for businesses? Do you want to appeal to consumers’ pain points? These are the questions Bender seeks answers to when developing key messages for your positioning statements, TV or radio/podcast appearances, and print or online publication features.
Delivering Your Key Message
At the risk of sounding like an after-school special, it’s not always what you say but how you say it that matters. That’s why Bender offers media training services for interviews, speaking engagements, and other messaging opportunities. Whether it’s a C-level company spokesperson, a celebrity alliance, or a social media influencer speaking on your behalf, you have the comfort of knowing they’re ready to provide curated answers that drive home your key messages.
Bender Focuses on Procuring Earned
Top-Tier Media Placement for Key Messages
Unlike advertising or promotional placement, earned media placement is unpaid. Earning top-tier media placement for core messages about your products or services is the cornerstone of our business. Not only is earned placement considered more trustworthy by consumers, but it also increases your return on investment.
We can rely on this content strategy because of our relationships with influential television, print, online, radio and podcast outlets, journalists, bloggers, and other contacts we’ve developed over the years. As our client, you have the comfort of knowing there’s a comprehensive PR team by your side. We ensure the what, how, and where of your key messages align with your campaign objectives.
Take Control of Your Message
You have something to say, and we’d love to help you get the word out. Submit your information to open the line of communication today.
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