Key Message Points
Stand Out in a World Trying To Fit In
At the most basic level, a key message strategy is choosing how and what you want to say in a PR campaign. But developing key messages is anything but basic. Everything you say and do sends a message to the public and your target audience. Working with the Bender Group allows you to amplify your critical talking points to stand out in a noisy space. We do this by fitting your key communication points around a strategic messaging framework that aligns with your campaign objectives.
Bender Focuses on Procuring Earned
Unlike advertising or promotional placement, earned media placement is unpaid. Earning top-tier media placement for core messages about your products or services is the cornerstone of our business. Not only is earned placement considered more trustworthy by consumers, but it also increases your return on investment.
We can rely on this content strategy because of our relationships with influential television, print, online, radio and podcast outlets, journalists, bloggers, and other contacts we’ve developed over the years. As our client, you have the comfort of knowing there’s a comprehensive PR team by your side. We ensure the what, how, and where of your key messages align with your campaign objectives.