Strategic Planning for Public Relations
The Difference Between Having a Message and Spreading a Message Is the Right PR Strategy
It takes strategic planning for public relations campaigns to succeed. Unleashing your message to the world without the proper PR strategy is as beneficial as a drawer full of forks when all you have in the cupboard is soup. That’s why at the Bender Group, we always position public relations objectives and strategies with your needs.
The first step in planning and creating public relations campaigns is defining your problem. Are you frustrated by a lack of top-tier media placement for news stories, demonstrations, or press releases? Is the best way to entice your target audience into purchasing your products or services a demonstration, but you lack relationships with influential media outlets? Bender’s expertise allows us to:
For over three decades, Bender has helped organizations in several business sectors reach their goals through creative PR campaigns and developing extensive media lists. Our PR efforts include top-tier media placement, planning and managing of special events, media training for brand ambassadors, celebrity alliances, and spokespersons, and social media management.
Though we can help organizations in any industry exceed their PR goals, our clients most commonly operate in these sectors: