Radio and Podcast Media Planning
Using Targeted Radio and Podcast Outreach to Your Advantage
Like the two outlets themselves, the Bender Group’s radio and podcast media planning combines traditional PR elements and innovative techniques. Our services enable clients to become podcast guests so they can spread their message about special events, exciting news, and products or services on top-tier media outlets.
One of the most significant advantages of being featured in a radio or podcast interview or segment is keying in a target audience. However, there are a lot of podcasts and radio stations. Not all broadcasts are a good fit for your message. Our extensive research partnered with a vast network of influential outlets allows us to work with radio and podcast hosts with a listenership that aligns with your sought-after audience personas.
We’re Here To Help You Prepare for Your
Finding a podcast or radio show and getting booked as a guest are the first steps in enhancing visibility for your brand. But those aren’t the only steps to a successful radio or podcast interview. While we’d all like to think we know our message well enough to “wing it,” the most rewarding appearances are well-prepared and thought out.
Bender’s media training services are the ideal way to make sure you hit all of your critical messaging points, aren’t caught off guard, and present your brand, services, or products in the most beneficial way. Our interview consulting and spokesperson training services are more beneficial components of our radio and podcast media planning that elevates your business.