Digital Public Relations
Leveraging the Digital Revolution for Messaging Success
In an Increasingly Digital World,
Featured articles in digital magazines and strategic blog placement are two of the most effective ways to spread your message. But building a creative digital PR campaign involves much more strategy and planning than getting mentions on pages with a lot of website traffic. The Bender Group PR specializes in digital public relations and earning top-tier online magazine and blog placement that reaches your target audience.
At Bender, we work closely with each of our clients to gain a deep understanding of their needs and objectives. Once we know your goals, we develop a well-thought-out digital PR strategy. Common goals we help our clients achieve include:
Bender gets messages featured on websites through our strong media outlet partnerships. We provide a media kit full of information about you and what you’re trying to highlight when we reach out. Kits include:
As a client of Bender, you can rest assured that your digital public relations are always focused on earned top-tier media placement. That means you’re not paying for brand mentions or pieces of content featured on websites. Our approach ensures your online presence is more than ads—it’s quality content that’s shareable across social media and other outlets. Earned features on websites and blog placement also increase return on investment, something everyone from a small business to a large corporation can appreciate.
Blog posts are one of the most strategic and effective ways to build relationships with consumers, alert them of new offerings, spread key communication points, and set yourself apart as a thought leader in your industry. As a digital PR agency, Bender knows how to select the ideal outlet for your message and how to get it featured on websites.
Whether it’s a video demonstration of a new consumer packaged good you’re trying to promote or a feature on a new piece of technology, we work with online publications that reach your identified target audience. That starts with reaching out to numerous online publications, sending out media kits, and keeping an open line of communication with them.