Secrets to a Successful Media Pitch: 10 Proven PR Examples to Get You Press Coverage

Now that you better understand how to craft a successful media pitch, here are 10 real-world examples from industry professionals that have proven results.

1. For product launches: “We are excited to announce the launch of [product], which will revolutionize [industry].”

2. For newsjacking stories: “The controversy surrounding [topic] has been steadily increasing over time, and we wanted to share our perspective on it.”

3. For trend stories: “Our research has uncovered an interesting trend in [industry], which could be incredibly valuable for today’s businesses.”

4. For exclusive interviews: “We’ve secured an exclusive interview with [person] who will share details on his/her groundbreaking work.”

5. For opinion pieces: “I’m writing because I would like to offer my opinion on [topic]. My experience in this field gives me unique insight into this subject matter.”

6. For success stories: “We recently achieved [milestone], and we want to share our journey so far with others looking for inspiration.”

7. For inspiring human interest stories: “I’d like to share the amazing story of one of our employees who overcame incredible odds.”

8. For creative campaigns: “We recently launched a creative campaign which has been gaining traction across social media platforms.”

9. To announce charity partnerships: “We’re proud to announce our partnership with [charity], which aims at raising awareness around [issue].”

10. To highlight company milestones: “This year marks our 10th anniversary as a business, and we wanted to take this opportunity to reflect on all we’ve achieved in the past decade!”

Keep in mind, these are simply templates. There are so many more ways you can get creative when trying to generate press coverage for your organization or business. Once you’ve crafted your perfect pitch, it’s essential to remember follow-up procedures if you are still waiting to hear back from journalists or editors immediately or get the response you initially wanted. Following up within two weeks is usually acceptable, but make sure not to be too pushy or sound desperate.