Do you want to know the secret to generating press coverage for your business or organization? The answer is simple: crafting a compelling public relations (PR) pitch. It can be your ticket to a featured news story, and it’s easier than you may think. In this article, we provide 10 media pitch examples that have proven to get press coverage, along with some helpful tips and writing tricks.
A media pitch is the first step in getting your message out to reporters, editors, and other contacts. It’s an opportunity to interest them in what you have to say and create a mutually beneficial relationship with the press. Whether announcing a new product launch, making people aware of a trend, or “newsjacking” an existing story, crafting an effective pitch is essential to getting outlets to cover you.
When it comes to writing your media pitch, there are certain things to keep in mind, including:
- Keep it concise and to the point.
- Don’t use jargon or language that’s difficult for your target audience and those unfamiliar with the industry to understand.
- Include background information about yourself and why this story matters and deserves media coverage.
- Provide enough detail for the reporter so they can feel comfortable with the story but leave some room for questions and conversation.
By following these simple tips, you’re on your way to crafting an effective pitch that attracts reporters, editors, and producers alike.
Now that you better understand how to craft a successful media pitch, here are 10 real-world examples from industry professionals that have proven results.
1. For product launches: “We are excited to announce the launch of [product], which will revolutionize [industry].”
2. For newsjacking stories: “The controversy surrounding [topic] has been steadily increasing over time, and we wanted to share our perspective on it.”
3. For trend stories: “Our research has uncovered an interesting trend in [industry], which could be incredibly valuable for today’s businesses.”
4. For exclusive interviews: “We’ve secured an exclusive interview with [person] who will share details on his/her groundbreaking work.”
5. For opinion pieces: “I’m writing because I would like to offer my opinion on [topic]. My experience in this field gives me unique insight into this subject matter.”
6. For success stories: “We recently achieved [milestone], and we want to share our journey so far with others looking for inspiration.”
7. For inspiring human interest stories: “I’d like to share the amazing story of one of our employees who overcame incredible odds.”
8. For creative campaigns: “We recently launched a creative campaign which has been gaining traction across social media platforms.”
9. To announce charity partnerships: “We’re proud to announce our partnership with [charity], which aims at raising awareness around [issue].”
10. To highlight company milestones: “This year marks our 10th anniversary as a business, and we wanted to take this opportunity to reflect on all we’ve achieved in the past decade!”
Keep in mind, these are simply templates. There are so many more ways you can get creative when trying to generate press coverage for your organization or business. Once you’ve crafted your perfect pitch, it’s essential to remember follow-up procedures if you are still waiting to hear back from journalists or editors immediately or get the response you initially wanted. Following up within two weeks is usually acceptable, but make sure not to be too pushy or sound desperate.
When pitching content, be sure to provide your interviewer with:
- Your name and contact information (email address, phone number, website).
- A brief description of your business or organization.
- A concise overview of the services or products you offer.
- An explanation of why you’re reaching out and what makes your product or service unique or beneficial to the media outlet’s audience.
- Any relevant awards or media coverage you’ve already received for your work.
- Examples of past successful campaigns run by your company or organization and any metrics demonstrating their success, such as clicks, impressions, or downloads.
- Links to press releases, blog posts, and other online content related to the project you are pitching to the media outlet and any other resources, such as white papers, they can reference to learn more about it.
- Your availability for interviews with reporters and other media personalities who may be interested.
For nearly 30 years, Bender Group has delivered top-tier media placement for our food and beverage, medical, technology, restaurant, and business industry clients. Our experience in pitching content spans a wide range of outlets, including TV, print media, online publications, radio, and podcasts.
We understand how hard it can be to get your message in front of the right people. Rather than dealing with complex communications, and chasing down busy people, let Bender Group create and present your media pitch. We are a transparent, cost-efficient, and results-oriented firm for those with something to say. Reach out to schedule a complimentary consultation with our founder, Stacy Bender, and take the first step in delivering the perfect media pitch.
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The Bender Group is a boutique public relations firm that combines the strongest elements of traditional PR with innovative techniques to consistently secure top-tier media placement for our clients.