TV Media Planning
Delivering Brand Placement in TV Shows
The Importance of Public Relations in Television
At Bender Group, we focus our TV media planning services on strategically planning and delivering your key messages to your target audience on top-tier outlets. More specifically, we use our vast network of media partners and relationships to land earned placements on television shows. Why earned media? Because consumers overwhelmingly trust unpaid placements more than paid.
Furthermore, earned media placements help increase your return on investment by minimizing the amount you spend to reach consumers. Because Bender is an experienced TV media agency, you can rely on us to determine the ideal outlets to increase your visibility, enhance your reputation, and raise awareness about your product or services. We use television’s broad reach to make a splash at start-up launches or to introduce a new product. But because viewership is more fragmented than ever, a strategic media plan can also home in on a specific demographic that aligns with your audience personas.
“I’ve had two great experiences working with the Bender Group. First, at my online video network where Stacey and the team brought us tremendous exposure, including a CNBC story. Secondly, at my current company, Bender won us several stories detailing our first year in business. I highly recommend Stacey and her agency!”
– Matt W., 5-Star Google Review
Types of Brand Placement in TV Shows
Depending on the goods or services you provide n, there are many ways to use brand placement in TV shows to your advantage. We’ve successfully built consumer packed goods, medical, technology, restaurant, and B2B businesses using television’s reach for:
- Demonstrations
- Announcements
- Exposure
- Building reputations
- Before and afters
- Testimonials
- Increasing demand
Take Control of Your Message
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