Planning Public Relations Events

We’ve Perfected the Event Planning Process

Your Source for Public Relations Event Planning

When creating a PR campaign, a special event can be an exciting and beneficial way to unleash your message to the world. When done right, public relations events create excitement and intrigue around a brand, product, or service. With almost 30 years of experience in the event planning process, the Bender Group is here to ensure your function runs smoothly and hits your goals and objectives.

We customize each element to create an event that gets your target audience engaged and talking. Bender’s step-by-step event planning simplifies the process and allows you to focus on your role in the event and expanding your business, not event management and planning.

“I have engaged the Bender Group on a number of assignments, and they’ve consistently met and exceeded expectations. Without hesitation, I recommend that you speak to Stacey about your media and communications needs.”
– Mark P., 5-Star Google Review

Our Special Event Planning Process

Craft Your PR Event Around Its Purpose

You have to have a goal in mind when you plan an event. Are you launching a startup business or trying to build awareness for a new product or service? Bender gains a deep understanding of your objectives to shape our special event planning, dates, and venue.

Begin Outreach Efforts

Once you’ve nailed down goals, dates, and a venue, it’s essential to begin contacting influential guests, targeted demographics, and top-tier media outlets. Reporters, journalists, photographers, and prominent figures often have busy schedules that are booked long in advance. The earlier you can confirm attendance from influential guests, the more buzz and interest you can generate.

Use Media Contacts To Spread Your Message

Radio and podcast hosts, television personalities, bloggers, and social media influencers are invaluable assets to spread custom-crafted messages to their followers. Bender leverages our vast network of media contacts to procure interviews, videos, photographs, and other shareable content.

Create a Fun Environment

Attendees who had a great time are far more likely to talk about your public relations event afterward. Post-event mentions and coverage help expand your reach to new and targeted audiences. Bender has several partnerships with catering companies, beverage distributors, entertainment companies, and more to help you put together an unforgettable experience.

Types of Public Relations Events

Brand activations
Business or product launches
Media previews
Speaking engagements
Media tastings
Fundraisers
Customer appreciation
Many more

Team of Strategists Making Social Media Plan

We Partner Event Planning With

Public Relations Events Management

We’re more than special event planners at Bender. We also offer turnkey event management services. From stunning design to attentive logistics, your public relations event is thoroughly managed and put on without a hitch when you work with us.

Take Control of Your Message

You have something to say, and we’d love to help you get the word out. Submit your information to open the line of communication today.

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