CPG PR Agency
Elevating Your Brand in a Competitive Market
Industry-Leading Consumer Packaged Goods & Food Brand Public Relations
The consumer packaged goods (CPG) and food & beverage industries are among the most competitive sectors in marketing and public relations. Shelf space is limited. Consumer attention is fragmented. Brand loyalty must be earned — and continually reinforced.
Since 1995, Bender Group PR has partnered with established household names and emerging brands to execute strategic communications programs that drive awareness, retail momentum, and sustained brand relevance. Our experience spans legacy CPG leaders, specialty food innovators, wellness brands, and celebrity-driven product launches.
From product introductions and retail expansions to seasonal campaigns and national brand repositioning, we build integrated strategies that align earned media, influencer marketing, and strategic storytelling to deliver measurable results.
Strategic PR for Food & Beverage Brands
Success in CPG requires more than visibility — it requires positioning.
Our team develops customized strategic planning frameworks tailored to each client’s category, audience, and retail objectives. We combine creative campaign creation with targeted media list development to ensure your story reaches the right outlets, buyers, and consumers at the right time.
Whether supporting a new product launch, a line extension, or a major brand refresh, we execute disciplined communications strategies that integrate:
- Top-tier media placement across national television, print, and digital publications
- Trade and industry media outreach
- Influencer marketing and social amplification
- Event activations and experiential campaigns
- Celebrity alliances and high-profile collaborations
Proven Experience with National & Specialty Brands
Bender Group PR has supported leading CPG and food brands, including Vlasic, Pearl Milling Company, Skippy, French’s, Frank’s RedHot, Maxwell House, Post Consumer Brands, and Kellogg’s Eggo Coffee.
We also represent high-growth and specialty brands such as Mighty Sesame Co, Garden Lites, Stuffed Puffs, FreshPet, Manischewitz, Gefen, Maple Grove Farms of Vermont, and Mikey’s — helping them expand visibility, differentiate in crowded markets, and secure meaningful media coverage.
Our experience includes supporting the launch of Black Irish Irish Cream, created in collaboration with global icon Mariah Carey — executing a coordinated media strategy that generated widespread national attention.
Frequently Asked Questions About CPG PR
What does a CPG PR agency do?
A CPG PR agency develops strategic communications programs for consumer packaged goods brands, including product launches, media outreach, influencer engagement, retail support initiatives, and national brand awareness campaigns.
How do you secure media coverage for food and beverage brands?
We combine targeted media list development with strong editorial relationships and compelling storytelling to secure placements across television, print, digital publications, and industry trade outlets. Our approach aligns media strategy with retail objectives and brand positioning.
Do you work with both established and emerging CPG brands?
Yes. We represent global household brands as well as emerging and specialty food companies seeking national exposure. Our strategy is customized based on brand maturity, distribution footprint, and growth goals.
Let’s Amplify Your Food or CPG Brand
If your brand has something to say — and a product consumers should know about — we’re ready to help you build a strategic communications program designed for long-term growth.
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