Media Interview Consulting

At Bender, we know what does and doesn’t work for many different formats. We’re here to ensure you’re fully prepared for a media interview by offering practical advice on how to:

• Know your audience: Knowing who is listening is crucial to choosing the right tone and delivery method. A lighthearted and humorous tone may not appeal to some targets like a straightforward approach. Bender pinpoints who you’re speaking to as part of its media interview skills training.
• Anticipate questions: Bender develops a list of questions you can expect and be prepared for during a media interview. We’ve all seen or heard an interviewer catch someone off guard with a difficult question they weren’t prepared for. With our help, you’ll be able to navigate smoothly through any tough questions and deliver your essential communication points without seeming like you’re dodging the question.
• Focus on key points: Your strategic campaign plan relies on one key element—spreading your message. With consumers’ shrinking attention spans, getting your point across early and often is a necessity. Bender helps your craft and curate your message to seamlessly work it into your answers without seeming forced.
• Support your message: Telling your audience about a product or service is one thing. Backing up your claims with facts, testimonials, or proof helps build interest and credibility with listeners.