Compare the cost considerations of in-house PR versus agency PR, including salaries, retainers, flexibility, and long-term investment tradeoffs.
Learn when PR is worth the investment and when it’s not, based on timing, readiness, business goals, and realistic expectations for earned media.
Your guide to evaluating the true cost of PR—so you can make a decision based on total value, not just monthly expenses.
Learn what typically happens in the first 90 days of a PR engagement, from onboarding and messaging to outreach and early media momentum.
Learn the key red flags to watch for when hiring a PR firm, from unrealistic guarantees to unclear scope, strategy, and reporting practices.
Learn the different PR pricing models, including retainers, project-based work, hourly billing, and hybrid structures, and how they impact agency engagements.
Understand what PR retainers typically include, from media outreach and strategy to reporting, content development, and ongoing communication.
Learn how to choose the right PR agency by evaluating goals, specialization, media approach, and alignment with your brand’s communication needs.
