Blog

Insights, strategies, and case studies on modern public relations — covering media relations, brand positioning, campaign strategy, and measurable PR performance.

For a foundational overview of how these elements work together, explore our guide to structuring a modern PR strategy.

Common Product Launch PR Mistakes

Product Launch & Brand Announcements

Learn about common product launch PR mistakes, including late planning, unclear messaging, broad media targeting, and failing to maintain communication after launch.

Measuring Product Launch PR: What Actually Matters

Product Launch & Brand Announcements

Compare influencers and traditional media for product launches, including their roles, advantages, and how each approach supports PR goals.

Coordinating PR With Marketing During Launches

Product Launch & Brand Announcements

Learn how PR and marketing teams can coordinate during product launches through shared messaging, aligned timelines, and collaborative planning.

Influencers vs Traditional Media for Product Launches

Product Launch & Brand Announcements

Compare influencers and traditional media for product launches, including their roles, advantages, and how each approach supports PR goals.

Press Releases for Product Launches

Product Launch & Brand Announcements

Your guide to understanding when press releases are useful, how to write them effectively, and how to integrate them into a broader product launch PR strategy.

Product Launch Timeline: 90 Days Before Release

Product Launch & Brand Announcements

Explore a 90-day PR timeline for product launches, covering messaging, media planning, outreach, launch coordination, and post-launch communication.

Building Media Buzz Before Launch Day

Product Launch & Brand Announcements

Learn how PR teams build media interest before launch day through planning, messaging, journalist outreach, and strategic preparation.

How to Launch a Product With Public Relations

Product Launch & Brand Announcements

Learn how PR supports product launches through messaging, media outreach, timing, and strategic communication before and after launch day.

pr professional going over the numbers at desk

How to Evaluate PR Results as a Client

Buying PR Services

Compare the cost considerations of in-house PR versus agency PR, including salaries, retainers, flexibility, and long-term investment tradeoffs.

pr firm employees working on relations firm numbers at desk

When PR Is (and Isn’t) Worth the Investment

Buying PR Services

Learn when PR is worth the investment and when it’s not, based on timing, readiness, business goals, and realistic expectations for earned media.

public relations account manager shaking hands with new client in office

In-House vs Agency PR: Cost Considerations

Buying PR Services

Your guide to evaluating the true cost of PR—so you can make a decision based on total value, not just monthly expenses.

pr firm executives discussing 90-day plan in agency off

What Clients Should Expect in the First 90 Days

Buying PR Services

Learn what typically happens in the first 90 days of a PR engagement, from onboarding and messaging to outreach and early media momentum.