Radio and Podcast Media Planning
Using Targeted Radio and Podcast Outreach to Your Advantage
Get Featured on Podcasts and Radio Shows
Like the two outlets themselves, the Bender Group’s radio and podcast media planning combines traditional PR elements and innovative techniques. Our services enable clients to become podcast guests so they can spread their message about special events, exciting news, and products or services on top-tier media outlets.
One of the most significant advantages of being featured in a radio or podcast interview or segment is keying in a target audience. However, there are a lot of podcasts and radio stations. Not all broadcasts are a good fit for your message. Our extensive research partnered with a vast network of influential outlets allows us to work with radio and podcast hosts with a listenership that aligns with your sought-after audience personas.
Our Highly Focused
Radio and Podcast Media Planning Process
Landing a radio or podcast interview can be a business-changing experience. But without a strategic plan, you could be speaking to an audience of radio or podcast listeners with little to no interest in your message. At Bender, we know how to get featured on podcasts and radio to spread your key messages by:
Determining Your Goals
Are you looking to build brand awareness or launch a new product? Your objectives determine our radio and podcast media planning solutions.
Pinpointing Your Demographic
Where some agencies simply try to get you on a show with high podcast episode download numbers, Bender takes a more focused approach. We know an audience of millions that doesn’t match your target audience isn’t as effective as a show with 100,000 listeners who match your audience persona.
Nailing the Timing of Your Appearance
Have a special event or TV demonstration coming up that features a celebrity you’re working with? Taking part in a radio or podcast interview too far in advance or too close to the date delivers lackluster results. Our radio and podcast media planning ensures you’re heard in a specific timeframe that piques interest in what you’re promoting.
Fine-Tuning Your Message
Our creative campaign development services ensure your message is unique and engaging and hammers home why listeners need to take action.
We’re Here To Help You Prepare for Your
Radio or Podcast Interview
Finding a podcast or radio show and getting booked as a guest are the first steps in enhancing visibility for your brand. But those aren’t the only steps to a successful radio or podcast interview. While we’d all like to think we know our message well enough to “wing it,” the most rewarding appearances are well-prepared and thought out.
Bender’s media training services are the ideal way to make sure you hit all of your critical messaging points, aren’t caught off guard, and present your brand, services, or products in the most beneficial way. Our interview consulting and spokesperson training services are more beneficial components of our radio and podcast media planning that elevates your business.
Take Control of Your Message
You have something to say, and we’d love to help you get the word out. Submit your information to open the line of communication today.
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