• About Us
    • Our Team
  • What We Do
    • Public Relations
    • Top-Tier Media Placement
    • Special Events
    • Media Training
    • Social Media Management
  • Industries
    • CPG Food and Beverage
    • Medical
    • Technology
    • Restaurants
    • Business
  • Our Work
    • In the News
    • Case Studies
    • Client Experience
  • Contact
  • Blog
  • Menu Menu
  • Link to LinkedIn
  • Link to Facebook

Understanding Social Media’s Impact on SEO

We can all agree having a strong social media presence is essential for success in today’s digital world. But creating and sharing content on it can be another effective way to increase your visibility online, which in turn helps improve your SEO. In this article, we look at how social media impacts SEO, how to create a media plan, and tips for advancing your organic rankings.

What You Need to Know About Social Media’s Impact on SEO

Understanding how social media impacts SEO is crucial for developing a successful online presence. Algorithms take into account social signals when determining your organic visibility. This means that when people share, comment on, or like your content, search engines recognize it as relevant and valuable, and therefore you are more likely to appear higher in the search engine results pages (SERPs).

These social signals can also act as backlinks, providing further support to increase your rankings organically.

How to Create a Media Plan That Spreads Your Message

Organic SEO results are often driven by the strategic use of social media. Use this breakdown to build a social strategy framework that drives organic SEO results using social media.

1. Start with Your Goals

Before you start creating your social media marketing strategy, it’s crucial to have a clear understanding of what you intend to accomplish. Do you want to increase brand awareness? Generate more leads or sales? Improve customer loyalty? You can achieve these goals through a well-crafted social media campaign, so have an idea of what you’re trying to achieve before diving in.

2. Identify Your Target Audience

Knowing your audience is key when it comes time to craft your message and select the platforms on which you will advertise. Are they Millennials? Gen Zers? Baby Boomers? Knowing their ages, interests, income levels, and other demographics gives you a significant advantage in reaching them.

3. Choose Your Platforms and Social Networks

Once you have identified your target audience, it’s time to choose the social media platforms that most effectively reach them. Are they active on Instagram? Do they prefer YouTube videos? Is Twitter the best way to communicate with them? Select the channels most likely to engage your target audience and deliver your message effectively.

4. Create a Content Plan

Now it’s time to plan out the content you create. Think about what is most effective for engaging your target audience—Images? Videos? News articles? Then, determine how often you’ll post and when. Utilizing a content calendar can help keep you organized and ensure that you’re posting consistently.

5. Measure Results

One of the most significant benefits of social media is that it allows for easy tracking and measurement of results. To effectively determine the impact of your plan on organic SEO, use tools such as Google Analytics and Social Mention to track key metrics such as page views, followers, engagement, and shares.

6. Reevaluate

After implementing your social media plan, take some time to look back at the results you’ve achieved. Are they what you expected? If not, why not? Consider making adjustments to your strategy to optimize it. Repeat this process as often as needed to ensure your plan works for you and delivers the desired results.

By following these steps, you’ll be well on your way to creating a successful media plan that drives organic SEO results using social media.

Tips for Combining Social Media and SEO to Increase Organic Rankings

A content strategy is essential to improving your search rankings and maximizing social media’s impact on SEO. Here are some expert tips n how to get your content to the top of Google searches:

  • Utilize influencers in your target audience to promote your products and services.
  • Leverage the power of user-generated content (UGC) by encouraging customers to post reviews and feedback on social media platforms.
  • Ensure your posts are SEO optimized by conducting keyword research and using it in content and hashtags.
  • Monitor analytics data to understand what type of content performs best on each platform and adjust your social strategy framework accordingly.
  • Post regularly to stay top of mind with your followers—aim for at least two posts per day on each platform. And if you create blog posts, be sure to post those across all social media channels often.
  • Engage with followers by responding to comments or questions quickly.
  • Build relationships with other industry leaders by joining conversations or commenting on their posts.
  • Make sure you are active across multiple platforms, including Twitter, Facebook, Instagram, and LinkedIn.
  • Use visuals such as videos, images, and infographics to capture attention.
  • Create content that is engaging, informative and entertaining. Research search terms and queries used by your targets and use them to shape your content and social media marketing strategy as a whole.
  • Leverage influencers to help spread your message and reach a larger audience.

Bender Group Knows How to Build a Social Strategy Framework That Delivers Results

With nearly three decades of experience in the public relations industry, Bender knows what it takes to create a media plan for clients across the food and beverage, medical, technology, restaurant, and business industries. Our team leverages social media’s impact on SEO to bring awareness to your brand across a wide range of platforms. We do this through expertise and experience with influencer marketing and social strategy planning.

Reach out to Bender today to schedule your complimentary consultation with our founder, Stacy Bender, to discuss your social strategy framework and how it can move your organic rankings to the top of search engines.

Share This Post

  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail

More Blogs Like This

Writing a Press Release That Gets Results

PR Tips
Learn how to craft responses to journalist queries that boost your chances of press coverage, or trust Bender Group PR for expert media outreach.
March 29, 2025
https://bendergrouppr.com/wp-content/uploads/2025/03/writing-a-press-release-that-gets-results.jpg 1709 2560 Help-O-Matic /wp-content/uploads/2022/03/bender-group-final-logo-color.svg Help-O-Matic2025-03-29 11:05:292025-05-12 13:25:59Writing a Press Release That Gets Results

Responding to Journalists: Tips to Secure Press Coverage

PR Tips
Learn how to craft responses to journalist queries that boost your chances of press coverage, or trust Bender Group PR for expert media outreach.
February 13, 2025
https://bendergrouppr.com/wp-content/uploads/2025/02/responding-to-journalists-press-coverage.jpg 1707 2560 Help-O-Matic /wp-content/uploads/2022/03/bender-group-final-logo-color.svg Help-O-Matic2025-02-13 01:27:262025-05-12 13:25:59Responding to Journalists: Tips to Secure Press Coverage
Person browsing social media on a laptop while holding a smartphone

The New Era of Public Relations: DIY PR Strategies for 2025

PR Tips
Learn how brands can leverage DIY PR for effective media visibility, or trust Bender Group PR for a full-service approach.
January 17, 2025
https://bendergrouppr.com/wp-content/uploads/2025/01/austin-distel-unsplash-sm.jpg 1707 2560 Help-O-Matic /wp-content/uploads/2022/03/bender-group-final-logo-color.svg Help-O-Matic2025-01-17 03:31:472025-05-12 13:25:59The New Era of Public Relations: DIY PR Strategies for 2025

Categories

  • PR Tips

Contact Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

About Us

The Bender Group is a boutique public relations firm that combines the strongest elements of traditional PR with innovative techniques to consistently secure top-tier media placement for our clients.

What We Do

Public Relations 

Top-Tier Media Placement

Special Events

Social Media Management

Contact Us

(973) 650-1218

Website by Abstrakt Marketing Group © 2022
  • Link to LinkedIn
  • Link to Facebook
  • Privacy Policy
  • Sitemap
  • Linkedin
  • Facebook
Scroll to top Scroll to top Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Accept settingsHide notification only