Hayden Hammerling
President, Bender Group PR
Strategic Execution Across Media, Digital, and Brand Growth
Hayden Hammerling serves as President of Bender Group PR, leading strategic execution across media relations, campaign development, and digital amplification initiatives. He plays a central role in translating high-level strategy into measurable visibility for clients across regional and national markets.
Hayden specializes in building long-term publicity strategies that integrate earned media, social media growth, e-commerce positioning, and SEO alignment. His work focuses on ensuring that brand exposure is not only secured — but sustained.
Integrated Public Relations and Digital Strategy
Hayden’s approach reflects the evolution of modern public relations. Traditional media outreach remains foundational, but long-term brand authority now requires alignment across earned media, digital channels, and search visibility.
His areas of focus include:
- Media relations and earned media strategy
- Social media growth and audience engagement
- E-commerce positioning and digital brand amplification
- SEO optimization aligned with publicity initiatives
- National and regional campaign leadership
By aligning PR strategy with measurable digital performance considerations, Hayden helps brands convert visibility into long-term credibility and discoverability.
From Strategy to Measurable Visibility
Hayden plays an instrumental role in both regional and national publicity campaigns, overseeing execution from planning through media placement and amplification. His work bridges traditional public relations strategy with modern performance awareness — ensuring that campaigns generate not only media mentions, but strategic positioning within competitive industries.
Rather than treating PR, SEO, and social media as separate initiatives, Hayden integrates them into cohesive communications programs that reinforce one another.
Professional Development & Credentials
Hayden completed the Public Relations Strategy Program at Cornell University, a cohort-based professional certificate program focused on applied PR strategy, instructor-guided projects, and practical execution frameworks.
This academic foundation supports his ability to approach campaigns with both creative insight and structured strategic planning.
Leadership at Bender Group PR
As President, Hayden works closely with Founder & CEO Stacey Bender to maintain the agency’s long-standing commitment to:
- Strategic earned media placement
- Customized, non-templated campaign planning
- Long-term client partnerships
- Transparent communication and measurable outcomes
He helps guide campaign direction across industries, including consumer packaged goods, healthcare, technology, hospitality, and business services.
Connect With Hayden
For media inquiries or strategic consultation, Hayden can be reached through Bender Group PR.
