Strategic Planning for Public Relations
The Difference Between Having a Message and Spreading a Message Is the Right PR Strategy
Aligning Public Relations Objectives and Strategies
It takes strategic planning for public relations campaigns to succeed. Unleashing your message to the world without the proper PR strategy is as beneficial as a drawer full of forks when all you have in the cupboard is soup. That’s why at the Bender Group, we always position public relations objectives and strategies with your needs.
The first step in planning and creating public relations campaigns is defining your problem. Are you frustrated by a lack of top-tier media placement for news stories, demonstrations, or press releases? Is the best way to entice your target audience into purchasing your products or services a demonstration, but you lack relationships with influential media outlets? Bender’s expertise allows us to:
- Define your problems and needs
- Develop public relations objectives and strategies
- Implement a custom PR strategy
We Have Over Three Decades of Experience
Planning and Managing Public Relations Campaigns
Strategic planning for public relations requires critical thinking and flexibility. Various PR objectives require different solutions. If you want to build brand awareness, you’ll likely need a vastly different public relations strategy than if you’re going to position yourself as a thought leader within an industry.
Many agencies tell clients they need to wait for breaking news to gain earned media attention. If time is of the essence, you can expect to be sold on buying TV, radio or podcast, print, and online coverage. But quite frankly, that’s not true. At the Bender Group, we use our strong media relationships to land unpaid top-tier media coverage that spreads key messages to your target market. Our PR strategy enables us to consistently deliver desirable results and return on investment within set time frames.
How We Execute PR Strategies for Many Industries
For over three decades, Bender has helped organizations in several business sectors reach their goals through creative PR campaigns and developing extensive media lists. Our PR efforts include top-tier media placement, planning and managing of special events, media training for brand ambassadors, celebrity alliances, and spokespersons, and social media management.
Though we can help organizations in any industry exceed their PR goals, our clients most commonly operate in these sectors:
Take Control of Your Message
You have something to say, and we’d love to help you get the word out. Submit your information to open the line of communication today.
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