Case Studies

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Black Irish by Mariah Carey

Challenge: Mariah Carey is a global icon, but her Original Irish Cream Liqueur, Black Irish by Mariah Carey, was still building name recognition among consumers, particularly as a holiday staple.

Solution: Bender Group PR worked closely with the internal PR teams at Black Irish and Virgin Hotels to support a festive holiday pop-up bar series in collaboration with Bucket Listers. Timed to coincide with the anniversary of Mariah’s classic hit “All I Want for Christmas,” the campaign brought Black Irish to life through media previews and consumer events in key markets. Guests were invited to sip seasonal cocktails, capture holiday photos, and experience the brand in an immersive setting.

Result: The effort earned widespread national press across major consumer, lifestyle, and business outlets. Black Irish saw a significant boost in awareness, with media coverage extending the reach and relevance of the brand well beyond the holiday season.

Kellog’s Eggo Coffee

Challenge: Kellog’s Eggo brand launched a new coffee line in collaboration with Two Rivers Coffee as part of a strategic licensing partnership and desired national recognition before hitting shelves to ensure substantial sell-in and sell-through.

Solution: Bender Group PR. Bender Group PR worked with Kellanova to launch a promotional media event coinciding with National Waffle Day on August 24. The event, held in New York City, was both media- and consumer-friendly, inviting consumers to sample the new coffee and reporters to cover the national launch.

Result: Eggo coffee went viral, earning extrodinary national coverage across all major consumer, industry, and business media outlets resulting in major brand awarness prior, during and after the product hit shelves nationwide.

Mike & Ike of Just Born LLC

Problem: Mike & Ike is a jelly bean that was having a hard time standing out amongst the clutter

Solution: Promoted the split advertising campaign, which took the name and humanized the brand. The creative promoted the Mike and Ike split with scratch-off names on boxes and the storyline that they will make the candy, but each will pursue their dreams.

Result: Very robust media campaign that launched with an article in The New York Times followed by some strong yet a bit controversial media coverage in such national TV outlets as Anderson 360; Jon Stewart; CBS The Early Show, and many more

French’s Food Company (includes French’s and Franks Red Hot)

Problem: French’s Mustard has been known as the number one mustard for over 100 years. The company debuted Ketchup going head to head with Heinz.

Solution: Promote the rich 100+ year history of French’s as the mustard leader.

Results: The ketchup wars stories favored French’s with articles in The New York Times, The NY Post, and many more setting the company up for great success.

Stuffed Puffs LLC

Problem: Unknown brand was entering the confection category with a chocolate stuffed marshmallow

Solution: Promote the ‘use as it was made” messaging featuring the founder for S’mores just before summer and align with DJ Marshmellow for a special event.

Result: Launch coverage knocked the product off the shelves with coverage in People Magazine, PopSugar, Forbes, and many other media outlets.

Freshpet

Problem: The first refrigerated pet food to hit the market.

Solution: The company invented the first “Freshpet” fridge for supermarket and innovated a category of health and wellness using ‘real pet’ stories

Result: The Freshpet Challenge launched with unprecedented coverage starting with The Wall Street Journal, The Today Show, and The New York Times to name a few.

Jarlsberg Cheese from Norseland

Problem: People did not think of Jarlsberg as a brand but rather another type of Swiss Cheese

Solution: Educate consumers and media that Jarlsberg is a 60+-year-old original recipe created in Norway. Take media to the source to see how it is made and celebrate with a press event in NYC at a Norwegian-themed restaurant.

Results: Media coverage about the unique attributes of the cheese, history, and flavor flooded the news with stories in The New York Post, New York Times, Forbes, Good Housekeeping, Family Circle, Live with Kelly Ripa, CBS The Early Show, and more

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“I had the good fortune to work with Stacey Bender and her PR agency for over two decades during my tenure with French’s Foods. Her passion and creativity were remarkable. Stacey delivered many exceptional programs for us, providing our brands with significant quality messaging across various touchpoints, including many of the highest-profile and reach outlets. I also witnessed her agency successfully evolve with the changing landscape of media platforms. I would recommend Stacey Bender and her agency to any client without hesitation.”

– Barbara Y., 5-Star Google Review

“Bender Group is a great resource to help formulate and execute a marketing and communications strategy. Stacey Bender is an experienced PR professional who has excellent access to media sources for placement. I have engaged the firm on several assignments, and Stacey’s group has consistently met and exceeded expectations. Without hesitation, I recommend you speak to Stacey about your media and communications needs.”

– Mark P., 5-Star Google Review

“Stacey Bender and Bender PR are terrific. I’ve had two great experiences working with them. First, at BBE, my online video network, Stacey and the team brought us tremendous exposure, including a CNBC story. Secondly, at my current company Blockboard, Bender PR won us several stories detailing our first year in business. I highly recommend Stacey and her agency Bender PR!”

– Matt W., 5-Star Google Review

“We have worked with The Bender Group for well over 20 years. I was first introduced to them 25 years ago when they represented Frank’s Red Hot, and I was at CBS Radio. They were always professional, understood the client’s needs, and balanced them with the needs of the stations. Later, owning my agency, we called on The Bender Group to assist our clients. I have no concerns about bringing them to the table and highly recommend them.”

– Roger T., 5-Star Google Review

“We worked with the Bender Group for many years and felt we hired the best partners to help us grow and see opportunities. They always delivered and continually exceeded our expectations. The team would be our first go-to for ongoing and opportunistic public relations support.”

– Ray O., 5-Star Google Review