Case Studies

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Mike & Ike of Just Born LLC

Industry: Confectionary consumer product

Problem: Mike & Ike is a jelly bean that was having a hard time standing out amongst the clutter

Solution: Promoted the split advertising campaign, which took the name and humanized the brand. The creative promoted the Mike and Ike split with scratch-off names on boxes and the storyline that they will make the candy, but each will pursue their dreams.

Result: Very robust media campaign that launched with an article in The New York Times followed by some strong yet a bit controversial media coverage in such national TV outlets as Anderson 360; Jon Stewart; CBS The Early Show, and many more

French’s Food Company (includes French’s and Franks Red Hot)

Industry: Condiment

Problem: French’s Mustard has been known as the number one mustard for over 100 years. The company debuted Ketchup going head to head with Heinz.

Solution: Promote the rich 100+ year history of French’s as the mustard leader.

Results: The ketchup wars stories favored French’s with articles in The New York Times, The NY Post, and many more setting the company up for great success.

Stuffed Puffs LLC

Industry: Confectionary consumer product

Problem: Unknown brand was entering the confection category with a chocolate stuffed marshmallow

Solution: Promote the ‘use as it was made” messaging featuring the founder for S’mores just before summer and align with DJ Marshmellow for a special event.

Result: Launch coverage knocked the product off the shelves with coverage in People Magazine, PopSugar, Forbes, and many other media outlets.

Freshpet

Industry: Dog food

Problem: The first refrigerated pet food to hit the market.

Solution: The company invented the first “Freshpet” fridge for supermarket and innovated a category of health and wellness using ‘real pet’ stories

Result: The Freshpet Challenge launched with unprecedented coverage starting with The Wall Street Journal, The Today Show, and The New York Times to name a few.

Jarlsberg Cheese from Norseland

Industry: Consumer Dairy

Problem: People did not think of Jarlsberg as a brand but rather another type of Swiss Cheese

Solution: Educate consumers and media that Jarlsberg is a 60+-year-old original recipe created in Norway. Take media to the source to see how it is made and celebrate with a press event in NYC at a Norwegian-themed restaurant.

Results: Media coverage about the unique attributes of the cheese, history, and flavor flooded the news with stories in The New York Post, New York Times, Forbes, Good Housekeeping, Family Circle, Live with Kelly Ripa, CBS The Early Show, and more

Our Clients

CPG Food & Beverage Business Non-Profit Health & Medical Technology Restaurant

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“I had the good fortune to work with Stacey Bender and her PR agency for over two decades during my tenure with French’s Foods. Her passion and creativity were remarkable. Stacey delivered many exceptional programs for us, providing our brands with significant quality messaging across various touchpoints, including many of the highest-profile and reach outlets. I also witnessed her agency successfully evolve with the changing landscape of media platforms. I would recommend Stacey Bender and her agency to any client without hesitation.”

– Barbara Y., 5-Star Google Review

“Bender Group is a great resource to help formulate and execute a marketing and communications strategy. Stacey Bender is an experienced PR professional who has excellent access to media sources for placement. I have engaged the firm on several assignments, and Stacey’s group has consistently met and exceeded expectations. Without hesitation, I recommend you speak to Stacey about your media and communications needs.”

– Mark P., 5-Star Google Review

“Stacey Bender and Bender PR are terrific. I’ve had two great experiences working with them. First, at BBE, my online video network, Stacey and the team brought us tremendous exposure, including a CNBC story. Secondly, at my current company Blockboard, Bender PR won us several stories detailing our first year in business. I highly recommend Stacey and her agency Bender PR!”

– Matt W., 5-Star Google Review

“We have worked with The Bender Group for well over 20 years. I was first introduced to them 25 years ago when they represented Frank’s Red Hot, and I was at CBS Radio. They were always professional, understood the client’s needs, and balanced them with the needs of the stations. Later, owning my agency, we called on The Bender Group to assist our clients. I have no concerns about bringing them to the table and highly recommend them.”

– Roger T., 5-Star Google Review

“We worked with the Bender Group for many years and felt we hired the best partners to help us grow and see opportunities. They always delivered and continually exceeded our expectations. The team would be our first go-to for ongoing and opportunistic public relations support.”

– Ray O., 5-Star Google Review

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